Discover What's Better
What began as a daily-deal site for sustainable products & foods extended itself to a monthly subscription box of eco-friendly goods. That's when I came in—to create and maintain a Blissmo brand identity from print to digital, website to packaging. Along the way, new products/services were explored. As the main designer, I had to see through the conception to final mockups (coding was handle elsewhere).
This box of sustainable & eco-friendly products/foods arrived monthly to people's doors. The fun about the blissmobox is that the receiver do not know what they are going to receive, but try the blissmo team to deliver trustworthy eco-friendly goods once a month.
The idea of the blissmobox later extended to the idea of getting healthier snacks to offices. Why stock your office's snack drawer with fried potato chips when there are better options? That's when the blissmobreak, also known as Breakbox, was created. Like the blissmobox the Breakbox uses a monthly-subscription model, but with less of the surprise element.
An idea that did not come to fruition (yet) was the blissmo marketplace. To go from daily deals, to a monthly subscription model, the next step would be an full e-commerce. An idea similar to fab dot com, the blissmo market would contain timed and discounted deals on eco-friendly products and foods.
Prototype HTML/CSS Pages
Not having a front-end developer at the company, I had some opportunities to prototype my own designs. Created mostly in early 2012, these designs experimented with jquery plugins and css3. It was not until mid-2012 that I started using responsive layouts. Clicking an image brings you to the html webpage (layout might break in some browsers).
I believe that a good brand identity let's the mediums mold the brand, as oppose to forcing a circle-shaped identity into a square-pegged medium. The path I've laid here works in portraying a sense of friendly professionalism without falling into cliches of what eco-friendly branding should be (i.e. the color green and the overused leaf shape). The brand's web and print designs are flexible enough to encompass a good variety of future blissmo projects. Or at least until there is refined target demographic via research & data. In that case, the branding strategy and identity will need some revisions.